Strategic Planning and Counsel
Whether you are promoting an exciting initiative or need a way to manage a challenging issue we develop focused communication strategies with realistic goals and benchmarks. Our team of experts is also available to provide project-specific advice to help you meet your objectives.
Our team has a strong working relationship with traditional, ethnic and online media across Canada. We work directly with the country’s top journalists to generate earned media for our clients. Our services include targeted distribution of media material, pitching stories, media monitoring, facilitating one-on-one interviews and coordinating press conferences. We’re able to tell you which media outlet and reporter is best suited to tell your story and we specialize in working with South Asian and Asian outlets.
Crisis and Issue Management
Our team of former journalists offer one-time crisis management advice, or issues management support over an extended period of time. We are prepared to act as a spokesperson for your organization or provide you with the skills you need to address the media in a way that will bring positive, proactive results.
Writing and Editing
We offer a full suite of communications material development including press releases, media advisories, ghostwritten columns/op-eds, backgrounders, fact sheets, Q&As, key messaging, speeches and briefing notes.
Social Media Planning and Content Development
Our team analyzes the company’s social media channels and curate content that fits well with the company or brand. Our strategies include organizing content calendars and direct management of all social media channels including Facebook, Twitter, Instagram, LinkedIn as well as blogs.
Our team of former journalists and former advisors to executive leaders and politicians provide one-on-one, on-camera media training and coaching to prepare you for any media interview.