About

Who we are

What’s our story?

We are a dynamic strategic communications firm that offers public relations, advertising and marketing services for public, private, and not-for-profit organizations.

We specialize in ensuring our clients meet their business objectives by looking through the lens of their target audience, be that media, sponsors, partners, employees, event attendees or the general public.

Our people

Laura

laura@lbmg.ca

Sit around a table with Laura and it will become evident very quickly that she’s pretty much...

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Laura Ballance

laura@lbmg.ca

President

Sit around a table with Laura and it will become evident very quickly that she’s pretty much seen and done it all over her twenty-year stint in PR and marketing in this city and she has the stories to prove it. She is a trusted advisor to some of the most influential business and government leaders in the province for senior strategy advice on corporate reputation, issues and media management, as well as issues and crisis response. Laura is well versed in developing integrated plans that blend PR and marketing together, ensuring all audiences are reached with a consistent message using the right platforms to tell the story. Laura has touched every sector in this city from tourism to resources and government, providing sage advice for organizations including the Pacific National Exhibition and the Times of India, as well as the City of Surrey and the Union of BC Municipalities. She’s direct, no nonsense and is committed above all else to moving the dial when it comes to issues management and conversations. She’s also got a passion for giving back to the community, with a portion of fees committed annually to pro-bono work for non-profits and causes that have big impact in our neighbourhoods.

Dale

dsteeves@lbmg.ca

In a career that spans more than two decades, Dale has established himself as one of Canada’s...

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Dale Steeves

dsteeves@lbmg.ca

Vice President

In a career that spans more than two decades, Dale has established himself as one of Canada’s preeminent communications professionals. After 10 years as an award-winning journalist, Dale successfully held some of the top communications positions in British Columbia and Canada. He spent 10 years as a senior communications strategist in the British Columbia Government, including five years as the Director of Communications for the Premier’s Office, before becoming the Vice President of Executive and Corporate Communications for TELUS. In addition to developing and executing communications strategies for multi-billion dollar public and private organizations, Dale has been the senior communications advisor for a Premier, Cabinet Ministers, Members of the Legislative Assembly, CEOs, Board Chairs as well as executive and senior leaders of all levels. His experience holding senior positions in three separate industries - media, government and corporate business - is rare within the consulting industry and allows him to provide exceptional strategic and tactical support to LBMG’s clients with unique perspectives. Dale has a track record of fostering both internal and external relationships, while leading teams to develop and execute strategic communications initiatives. These initiatives have been proven to drive organizational priorities, influence public outcomes and support the overall success of large and small organizations. Dale is passionate about supporting his local community, most recently sitting as a volunteer board member for the Better Business Bureau of Mainland British Columbia. He is married and is an exceedingly proud father of three daughters.

Edward

etabakman@lbmg.ca

Eddie is one of LBMG's Senior Account Managers with a passion for writing and media. You will...

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Edward Tabakman

etabakman@lbmg.ca

Senior Account Manager

Eddie is one of LBMG's Senior Account Managers with a passion for writing and media. You will often find him in front of a newspaper, laptop or a smartphone, reading and catching up on the events of the day. Eddie combines these passions with his natural curiosity for business and politics to get his clients positive and constructive news coverage that benefits their organizations. His clients range in both sector and size and he tackles each project with enthusiasm and fervour. Eddie is a graduate from UBC with a Political Science major and International Relations minor. He previously worked at the US Consulate General Vancouver in Public Affairs and at Disney Online Studios Canada in Data Analysis. Outside of work, Eddie is a huge sports fan and an avid traveller.

Steph

stroughton@lbmg.ca

With more than 20 years experience as a journalist and public relations consultant, Steph is a gifted...

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Steph Troughton

stroughton@lbmg.ca

Client Services & Special Projects Manager

With more than 20 years experience as a journalist and public relations consultant, Steph is a gifted strategic communicator who has a track record of influencing opinions and positive outcomes for provincial, national and international projects. Steph spent more than 10 years as an award-winning reporter, working with countless community influencers and telling stories that directly lead to positive public outcomes. Most notably, her work resulted in the development of a youth outreach group for vulnerable teens threatened by criminal influence. Following her successful journalism career, Steph joined one of the world’s largest forest products scientific research centers where she developed and executed internal and external corporate communications strategies. Her work in coordinating international events and leveraging company brands for Canadian and U.S. companies resulted in national and international recognition. Steph has a degree in leadership communications, a diploma in journalism and certificates in industry specific business. Deadline driven, service-above self single-minded and motivated by delivering unsurpassed results, Steph is committed to living the lesson she tells her two youngest sons – the best way to make a maximum impact in life is to put your values in action. For Steph that commitment means volunteering at her sons’ schools and serving in organizations where she can make an authentic difference.

Keith

keith@lbmg.ca

Ask Keith’s media contemporaries to describe his approach to anything he undertakes and you will hear such...

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Keith Morgan

keith@lbmg.ca

DirectorSpecial Projects

Ask Keith’s media contemporaries to describe his approach to anything he undertakes and you will hear such words as “passion”, “enthusiasm”, “energy and “innovation” used repeatedly. Never in neutral, the Brit trained news guy drives projects as he would a finely tuned car, adding the options and features along the way to make the experience as good as it can be. Indeed, Keith is an innovator in developing editorial content for all media platforms and a master at weaving informative and entertaining material of wide appeal into imaginative revenue generation projects. He began his journalistic career in 1975 as a reporter for his hometown newspaper in Blackpool, England, moving to Vancouver in 1980 where he began a 32-year-career with The Province/Vancouver Sun. Latterly he created such highly profitable and readable specialty sections at the papers as Driving and Sunday Homes. The multiple-award-winner broadened his media experience by authoring two books, making regular TV appearances, hosting talk shows in Vancouver and Kelowna and writing and executive producing The Province Road Test quiz show for prime time TV. Away from the day job, Keith has donated his creative abilities in support of the Coast Foundation’s Courage to Come Back Awards, the United Way and the Christmas Bureau.

Megan

mfortune@lbmg.ca

Megan, originally hailing from Dublin, Ireland, is a Senior Account Coordinator here at LBMG. With a background...

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Megan Fortune

mfortune@lbmg.ca

Senior Account Coordinator - Advertising and Promotions

Megan, originally hailing from Dublin, Ireland, is a Senior Account Coordinator here at LBMG. With a background in Event Management and Public Relations, she is used to dealing with all things media and coordinating logistics on large, complex events. Megan most recently worked for a music PR firm in New York City, and for Ireland’s second largest festival as an Event Coordinator and PR and Marketing Assistant.

Megan holds a Bachelors degree in Business and Arts Management from IADT (Dublin). In her spare time she likes to bake, attend concerts and music festivals, and discover more of beautiful BC.

Lisa

lbeaton@lbmg.ca

Lisa is our exceptional Business Administrator who greets you with her cheerful smile when visiting our office...

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Lisa Beaton

lbeaton@lbmg.ca

Lisa is our exceptional Business Administrator who greets you with her cheerful smile when visiting our office on West 6th Avenue.  She looks after the day-to-day operations with a nurturing and positive attitude assisting both the Advertising and Public Relations departments on a number of communications tasks.  She has a masterful ability to multitask, juggle multiple competing deadlines and is always makes the LBMG office a great environment.  When not assisting LBMGers she is enjoying her many hobbies including reading, cooking and taking long walks with friends and family in gorgeous Vancouver.

Kathryn

kwu@lbmg.ca

Born and raised in Vancouver, Kathryn has experience working in a variety of newsrooms, from online to...

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Kathryn Wu

kwu@lbmg.ca

Public Relations Account Coordinator

Born and raised in Vancouver, Kathryn has experience working in a variety of newsrooms, from online to print to television. With a background in journalism, Kathryn knows the value of brand storytelling and the importance of identifying what’s newsworthy. Kathryn is a graduate of UBC in International Relations and Geography and also holds a certificate in Journalism from Langara College. In her spare time, she enjoys traveling and speed-reading books.

Jamie

jdee@lbmg.ca

Jamie is the Digital Advertising & Promotions Specialist here at LBMG. She has been working in the...

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Jamie Dee

jdee@lbmg.ca

Digital Advertising & Promotions Specialist

Jamie is the Digital Advertising & Promotions Specialist here at LBMG. She has been working in the digital marketing field since graduating from UBC’s Sauder School of Business with a Bachelor of Commerce (marketing specialization) degree and a Minor in Psychology. She also has certifications in UX and UI Design, and is currently pursuing a Digital Marketing Specialization at Wharton for a deeper understanding of the ever-evolving industry. In her spare time, she enjoys immersing herself in fantasy or dystopian worlds, painting Disney art, traveling to learn more about different cultures and research for the elements of her novels, or you can find her in a movie theatre every Friday.

Our Mission

To engage audiences, share stories and inform opinions that enhance our clients’ brands and helps them achieve their business objectives.

How we give back

At LBMG we believe strongly in giving back to the communities where we live, work and play. Every year we donate up to $100,000 of our time and resources to organizations who are working to make lives better for Canadians. From mental health awareness and access to housing to anti-bullying initiatives and fighting poverty, we feel strongly about using our storytelling skills to inspire, educate and drive awareness.

We work with registered non-profit organizations, and we ask that you have the basic people, plan and funding to make your social change dream a reality when you come and talk to us. We will work with you to help make sure you are telling the right stories in the right places.

Share your vision with us about how you want to make change for the better by filling out our application here. We’d love to hear from you.

Organizations we’ve supported include:

  • Courage to Come Back Awards
  • Coast Mental Health Society
  • Bullying Ends Here
  • National Photographers Association of Canada
  • We Live Here. We Give Here
  • Surrey Memorial Hospital Foundation
  • Skawachays Lodge Project

Careers

We’re a growing agency and always looking for talented and dynamic individuals who are passionate about public relations communications and advertising.

If you’re interested in joining our team, please send your cover letter and resume to: hr@lbmg.ca

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