What we do
LBMG provides a full suite of Public Relations, Communications and Advertising services, customized to meet your needs.
Strategic Planning and Counsel
Whether you are promoting an exciting initiative or need a way to manage a challenging issue we develop focused communication strategies with realistic goals and benchmarks. Our team of experts is also available to provide project-specific advice to help you meet your objectives.
Our team has a strong working relationship with traditional, ethnic and online media across Canada. We work directly with the country’s top journalists to generate earned media for our clients. Our services include targeted distribution of media material, pitching stories, media monitoring, facilitating one-on-one interviews and coordinating press conferences. We’re able to tell you which media outlet and reporter is best suited to tell your story and we specialize in working with South Asian and Asian outlets.
Writing and Editing
We offer a full suite of communications material development including: press releases, media advisories, ghost written columns/op eds, backgrounders, fact sheets, Q&As, key messaging, speeches and briefing notes.
Online and Social Media Planning and Content Development
We provide end-to-end on-line and social media strategies that include content calendars and direct management of all social media channels including Facebook, Twitter, Instagram as well as blogs.
Crisis and Issue Management
Our team of former journalists offer one-time crisis management advice, or issues management support over an extended period of time. We are prepared to act as spokesperson for your organization or provide you with the skills you need to address the media in a way that will bring positive, proactive results.
Our team of former journalists and former advisors to executive leaders and politicians provide one-on-one, on-camera media training and coaching to prepare you for any media interview.
Strategic Campaign Planning
Our advertising team specializes in understanding, organizing and capitalising on market research and demographic targeting to develop effective advertising campaigns for TV, print, radio, and online that maximizes our clients budget allocation..
Advertising Buys and Negotiation Services
Our team has close working relationships with station owners, publishers and sales departments that allow us to negotiate the best possible rates for our clients. Advertising rates are negotiated to ensure that the return on investment is maximized and supported by an earned media strategy.
By studying market research and the specific target demographic of each client, we provide advertising placement services across all mediums and platforms that maximizes the reach and frequency of each campaign.
Design and Creative Services
We work with clients on all creative elements, from production to messaging, to ensure each campaign is not only engaging, but accurate and in market at the right time. We also deliver services for creative content whether it’s through the use of FTP sites, Extreme Reach or other Online Submission Forums.