Services

What we do

LBMG provides a full suite of Public Relations, Communications and Advertising services, customized to meet your needs.


Strategic Planning and Counsel

Whether you are promoting an exciting initiative or need a way to manage a challenging issue we develop focused communication strategies with realistic goals and benchmarks. Our team of experts is also available to provide project-specific advice to help you meet your objectives.

Media Relations

Our team has a strong working relationship with traditional, ethnic and online media across Canada. We work directly with the country’s top journalists to generate earned media for our clients. Our services include targeted distribution of media material, pitching stories, media monitoring, facilitating one-on-one interviews and coordinating press conferences. We’re able to tell you which media outlet and reporter is best suited to tell your story and we specialize in working with South Asian and Asian outlets.

Writing and Editing

We offer a full suite of communications material development including: press releases, media advisories, ghost written columns/op eds, backgrounders, fact sheets, Q&As, key messaging, speeches and briefing notes.

Online and Social Media Planning and Content Development

We provide end-to-end on-line and social media strategies that include content calendars and direct management of all social media channels including Facebook, Twitter, Instagram as well as blogs.

Crisis and Issue Management

Our team of former journalists offer one-time crisis management advice, or issues management support over an extended period of time. We are prepared to act as spokesperson for your organization or provide you with the skills you need to address the media in a way that will bring positive, proactive results.

Media Training

Our team of former journalists and former advisors to executive leaders and politicians provide one-on-one, on-camera media training and coaching to prepare you for any media interview.

Strategic Campaign Planning

Our advertising team specializes in understanding, organizing and capitalising on market research and demographic targeting to develop effective advertising campaigns for TV, print, radio, and online that maximizes our clients budget allocation..

Advertising Buys and Negotiation Services

Our team has close working relationships with station owners, publishers and sales departments that allow us to negotiate the best possible rates for our clients. Advertising rates are negotiated to ensure that the return on investment is maximized and supported by an earned media strategy.

Advertising Placements

By study­ing mar­ket research and the spe­cific tar­get demo­graphic of each client, we pro­vide adver­tis­ing place­ment ser­vices across all medi­ums and plat­forms that max­i­mizes the reach and fre­quency of each cam­paign.

Design and Creative Services

We work with clients on all cre­ative ele­ments, from pro­duc­tion to mes­sag­ing, to ensure each cam­paign is not only engag­ing, but accu­rate and in mar­ket at the right time. We also deliver ser­vices for cre­ative con­tent whether it’s through the use of FTP sites, Extreme Reach or other Online Sub­mis­sion Forums.

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