Members of the Consortium representing one of Italy’s most famous brands, Parmigiano-Reggiano, are visiting Vancouver as part of their ongoing support of the Italian National Olympic Committee.

Among the dignitaries is Consortium President, Mr. Giuseppe Alai, who represented the Consortium at a number of functions during his stay. LBMG was excited to facilitate media relations for members of the Parmigiano-Reggiano Consortium, who visited premier Vancouver-area restaurants including CinCin, Araxi (Whistler), Don Francesco, Al Porto, Campagnola, Cibo, Capones, Il Giardino, Caminetto di Umberto (Whistler) and Quattro (Whistler). Each of these renowned establishments featured Parmigiano-Reggiano in their menus during the Olympics.

Of multiple high-quality domestic media earned on behalf of our client, check out this awesome clip from Global BC’s Noon News.

Parmigiano Reggiano on Global Noon News from Lara Gerrits on Vimeo.