LBMG spotlights clients during Olympic Games
It’s the Winter Olympics, and an unprecedented media spotlight continues to shine on Vancouver. While the Games are obviously synonymous with sports, LBMG is extremely pleased to be able to capitalize on all opportunities that allow us to inject our clients into that spotlight – showcasing them to viewers, readers and listeners from all corners of the globe.
Today, Forestry Innovation Investment – the provincial agency that promotes British Columbia’s forest practices – was highlighted as part of Forestry Day activities at Coal Harbour and the BC International Media Centre. We also continue our long term, strategic communications for clients including the Forest Products Association of Canada, the Vancouver Economic Development Commission and impossible2Possible.
LBMG also continues to manage, on behalf of the Winter Games Secretariat, operations for the BCMC: the most successful unaccredited media centre in Winter Games history.
Meanwhile, we’re also helping to highlight the Consortium of Parmigiano Reggiano and the province of British Columbia by supporting BC Street, where 82 communities from every corner of the province are highlighted at the Richmond O Zone. Designed to highlight a slice of “Beautiful British Columbia” within a one-block radius for Olympic Games attendees and media representatives from around the globe, BC Street is a chance to experience the attributes and unique characteristics of seven regions of the province. Individual pavilions from each region offer visitors a chance to take in the entire province in a short walk.
We’re also thrilled to support DigiBC (The Digital Media and Wireless Association of BC) in and around the technology being unveiled in and around the Olympics, including Parking Mobility – an iPhone app recently featured by Global BC’s News Hour, the province’s most watched nightly newscast.