People have great ideas all the time, but it takes guts and sheer perseverance to turn one into a successful business venture. LBMG is in the midst of working on media relations around the launch of a brand-new product: Hockey Sudz.

Today we secured the cover of the Small Business section in The Vancouver Sun and a video on its website for our client, with more coverage on its way over the coming days.

Budding entrepreneur Keith Howlett says it was about two years ago when he and fellow hockey-dad-turned-business-partner Bill McDougall were en route to a game with six young players and six bags of gear – all inside of one SUV. About an hour into the two-hour wait for the Albion ferry, the smell could no longer be ignored.

It sparked an idea.

Read more here about how the duo turned that idea into something more…