Members of the Consortium representing one of Italy’s most famous brands, Parmigiano-Reggiano, are visiting Vancouver as part of their ongoing support of the Italian National Olympic Committee.
Among the dignitaries is Consortium President, Mr. Giuseppe Alai, who represented the Consortium at a number of functions during his stay. LBMG was excited to facilitate media relations for members of the Parmigiano-Reggiano Consortium, who visited premier Vancouver-area restaurants including CinCin, Araxi (Whistler), Don Francesco, Al Porto, Campagnola, Cibo, Capones, Il Giardino, Caminetto di Umberto (Whistler) and Quattro (Whistler). Each of these renowned establishments featured Parmigiano-Reggiano in their menus during the Olympics.
Of multiple high-quality domestic media earned on behalf of our client, check out this awesome clip from Global BC’s Noon News.
It’s the Winter Olympics, and an unprecedented media spotlight continues to shine on Vancouver. While the Games are obviously synonymous with sports, LBMG is extremely pleased to be able to capitalize on all opportunities that allow us to inject our clients into that spotlight – showcasing them to viewers, readers and listeners from all corners of the globe.
LBMG also continues to manage, on behalf of the Winter Games Secretariat, operations for the BCMC: the most successful unaccredited media centre in Winter Games history.
Meanwhile, we’re also helping to highlight the Consortium of Parmigiano Reggiano and the province of British Columbia by supporting BC Street, where 82 communities from every corner of the province are highlighted at the Richmond O Zone. Designed to highlight a slice of “Beautiful British Columbia” within a one-block radius for Olympic Games attendees and media representatives from around the globe, BC Street is a chance to experience the attributes and unique characteristics of seven regions of the province. Individual pavilions from each region offer visitors a chance to take in the entire province in a short walk.
We’re also thrilled to support DigiBC (The Digital Media and Wireless Association of BC) in and around the technology being unveiled in and around the Olympics, including Parking Mobility – an iPhone app recently featured by Global BC’s News Hour, the province’s most watched nightly newscast.
There are 16 days to go until the 2010 Winter Olympic Games kick off in British Columbia, Canada – and the B.C. International Media Centre opens its doors to international and domestic media beginning February 1. Thus, it’s an incredibly exciting (and busy) time for us at LBMG as we put the finishing touches on our design and operations plans on behalf of the 2010 Winter Games Secretariat. The BCMC is already the most successful unaccredited media centre in Olympic Winter Games history with top media outlets representing countries from all corners of the globe utilizing permanent newsroom space and broadcast locations.
The team at LBMG spent the past weekend building sweet media swag bags for media working from the B.C. Internatinal Media Centre. This is the largest media bag build in our company's history – we're ready to tackle anything now!
People have great ideas all the time, but it takes guts and sheer perseverance to turn one into a successful business venture. LBMG is in the midst of working on media relations around the launch of a brand-new product: Hockey Sudz.
Today we secured the cover of the Small Business section in The Vancouver Sun and a video on its website for our client, with more coverage on its way over the coming days.
Budding entrepreneur Keith Howlett says it was about two years ago when he and fellow hockey-dad-turned-business-partner Bill McDougall were en route to a game with six young players and six bags of gear – all inside of one SUV. About an hour into the two-hour wait for the Albion ferry, the smell could no longer be ignored.
It sparked an idea.
Read more here about how the duo turned that idea into something more…
Thousands of women flocked to the West Coast Women’s Show October 23 to 25 for the most successful show in the event’s nine-year history. More than 26,000 guests attended B.C.’s largest women’s event, which occurred October 23 to 25, 2009 at TRADEX in Abbotsford.
Attendance surpassed last year’s record turnout and has now risen by 150 per cent over the past four years, and this year’s visitors showed unprecedented support of the more than 400 show exhibitors including Suzanne Fetting, owner of Absolute Confidence and High Heel Appeal, who taught the do’s and don’ts of walking in high heels on Citytv’s Breakfast Television leading up to the event.
With celebrity guests, new exhibits and one-of-a-kind special events, the West Coast Women’s Show has built on its reputation as a must-visit show for women from all walks of life. In fact, it was recently named one of the 50 Fastest-Growing Trade Shows in North America for the third straight year by Tradeshow Week, a respected industry magazine.
LBMG works on advertising, promotions and public relations for the West Coast Women’s Show and wishes show producer Murat Olcay lots of luck as heads to Houston, Texas on November 14 for the Fastest 50 black-tie gala, where the fastest growing trade show overall and category leaders in the private sector, the association sector, and the consumer sector will be unveiled.
He’s not liked by bees. He’s known not to pay up on his hockey pool fees. He’s a good baker. He loves hockey. And he knows how to find – and tell – one heck of a great story.
This is what we’ve learned from Tyler Olsen after his first week on the job…. What will we learn next?
As LBMG continues to expand our client roster, we’re thrilled to add a new member to our team. Tyler is a former business editor and news reporter with the Black Press group of community newspapers. He’s told hundreds, if not thousands, of stories – and now he’s telling more on behalf of our clients. Lucky us.
We never know what we’re going to encounter when we turn a corner here at LBMG. After all, it is Fright Nights time at the PNE and that means there are lots of spooky and altogether creepy characters lurking around the grounds, including “Singe” – a warped clown whose brains are, well, oozing out of his head.
This year the PNE has invested 1.5 million dollars in its Fright Nights extravaganza, which takes over the ENTIRE footprint of Playland. Better yet, this year the PNE has hired international haunted house attraction company, ScareFactory Inc., to build four, brand-new, state-of-the-art Haunted Houses.
We’re having so much fun – and more than a few thrills – helping spread the stories about this Halloween event, which promises to be bigger, better and scarier than ever before. Fright Nights opens tomorrow – check it out for yourself!
Our Fearless Leader, Laura Ballance, is featured in the September issue of BC Business magazine which asked her, “What Are You Doing To Improve Yourself This Fall?”
Anyone who knows Laura knows her answer references her girls, but you might be surprised by the rest of it! Read her full answer (and check out her cute caricature one more time) here.
As media-relations professionals, finding the story is our job. We feed off of getting our clients noticed. Period.
That being said, it’s extremely rare for the camera to be turned on what WE do to make that happen. We’re the people behind the news makers, after all.
However, one of Canada’s most popular and talented storytellers, Global BC’s Mike McCardell, decided to feature another amazing storyteller (and finder): our very own Laura Ballance.
From her 16 hour days to her two cell phones to the nicknames she gives to all of her employees, Laura Ballance is now regarded as one of the best public-relations professionals in the country. How she did it, McCardell says, is most definitely a story.
Five young people, selected from applicants across North America, have embarked on the adventure of a lifetime.
Seriously.
They’ll hike, eat, and sleep amongst glaciers, polar ice and jagged granite mountains in Canada’s arctic, pushing themselves to their physical and mental limits as Youth Ambassadors in the impossible2Possbible Baffin Island trek.
LBMG first met founder i2P founder and ultramarathoner Ray Zahab in March he was a featured speaker at the 8th World Conference on Sport and Environment, on behalf of which LBMG managed media relations. We’re so thrilled to be garnering media for Ray again as part of this TRULY incredible project designed to inspired and educate youth to protect our planet.
Check out Ray as seen on CTV’s Canada AM earlier this week.
