About

Who we are

What's our story?

We are a dynamic strategic communications firm that offers public relations, advertising and marketing services for public, private, and not-for-profit organizations.

We specialize in ensuring our clients meet their business objectives by looking through the lens of their target audience, be that media, sponsors, partners, employees, event attendees or the general public.

Our people

Laura

laura@lbmg.ca

Sit around a table with Laura and it will become evident very quickly that she’s pretty much...

Read More

Laura Ballance

laura@lbmg.ca

President

Sit around a table with Laura and it will become evident very quickly that she’s pretty much seen and done it all over her twenty-year stint in PR and marketing in this city and she has the stories to prove it. She is a trusted advisor to some of the most influential business and government leaders in the province for senior strategy advice on corporate reputation, issues and media management, as well as issues and crisis response. Laura is well versed in developing integrated plans that blend PR and marketing together, ensuring all audiences are reached with a consistent message using the right platforms to tell the story. Laura has touched every sector in this city from tourism to resources and government, providing sage advice for organizations including the Pacific National Exhibition and the Times of India, as well as the City of Surrey and the Union of BC Municipalities. She’s direct, no nonsense and is committed above all else to moving the dial when it comes to issues management and conversations. She’s also got a passion for giving back to the community, with a portion of fees committed annually to pro-bono work for non-profits and causes that have big impact in our neighbourhoods.

Dale

dsteeves@lbmg.ca

In a career that spans more than two decades, Dale has established himself as one of Canada’s...

Read More

Dale Steeves

dsteeves@lbmg.ca

Vice President

In a career that spans more than two decades, Dale has established himself as one of Canada’s preeminent communications professionals. After 10 years as an award-winning journalist, Dale successfully held some of the top communications positions in British Columbia and Canada. He spent 10 years as a senior communications strategist in the British Columbia Government, including five years as the Director of Communications for the Premier’s Office, before becoming the Vice President of Executive and Corporate Communications for TELUS. In addition to developing and executing communications strategies for multi-billion dollar public and private organizations, Dale has been the senior communications advisor for a Premier, Cabinet Ministers, Members of the Legislative Assembly, CEOs, Board Chairs as well as executive and senior leaders of all levels. His experience holding senior positions in three separate industries - media, government and corporate business - is rare within the consulting industry and allows him to provide exceptional strategic and tactical support to LBMG’s clients with unique perspectives. Dale has a track record of fostering both internal and external relationships, while leading teams to develop and execute strategic communications initiatives. These initiatives have been proven to drive organizational priorities, influence public outcomes and support the overall success of large and small organizations. Dale is passionate about supporting his local community, most recently sitting as a volunteer board member for the Better Business Bureau of Mainland British Columbia. He is married and is an exceedingly proud father of three daughters.

Alison

abranco@lbmg.ca

Alison is a seasoned marketer with more than 15 years experience in consumer segmentation, brand positioning and...

Read More

Alison Branco

abranco@lbmg.ca

Alison is a seasoned marketer with more than 15 years experience in consumer segmentation, brand positioning and communications planning, along with building highly effective media buying campaigns that align with business goals. Before joining LBMG, Alison was the Marketing Director for Cadillac Fairview responsible for all Metro Vancouver Properties that included eleven office towers and Pacific Centre shopping mall. She successfully created many award winning marketing campaigns and executed several multi-faceted communication plans. A skilled negotiator, Alison leveraged her relationships with media outlets to maximize advertising and promotional dollars to drive the highest possible value for Cadillac Fairview. She is a passionate and accomplished team leader who is results focused and builds productive relationships with clients, partners and team members.

Hayley

hthomas@lbmg.ca

Hayley is a savvy PR maven hailing from the East Coast of Canada. Having worked with agencies...

Read More

Hayley Thomas

hthomas@lbmg.ca

Senior Account Manager

Hayley is a savvy PR maven hailing from the East Coast of Canada. Having worked with agencies in both Halifax and Toronto, she has developed the ability to nurture the fine details of a campaign while simultaneously keeping an eye on the big picture – ultimately ensuring superior results for her clients. She has experience working with a diverse range of brands including those in food & beverage, beauty sectors, condo developments and government initiatives. Hayley’s passion for all things #trending, coupled with her ability to listen to a client’s story, allows her to find a unique angle to tell the brand story and reach target audiences. Hayley provides clients with tactical solutions through creative thinking and strategic counsel.

Stacey

scheverie@lbmg.ca

As a Senior Account Manager, Stacey brings strategic counsel and senior program management to her list of...

Read More

Stacey Cheverie

scheverie@lbmg.ca

Senior Account Manager

As a Senior Account Manager, Stacey brings strategic counsel and senior program management to her list of clients. Stacey has a broad range of experience in communications, sales, and event management, and works with her clients to develop, plan, and execute fresh and creative PR that proactively builds her clients' industry and product/service profile and stature. Stacey understands clients' needs to communicate with diverse audiences and communities, and is a born storyteller; successfully connecting clients with their target audiences. With over 10 years experience, Stacey has developed the skills to capture client's messages, and deliver the services that will take their brands to the next level. Prior to joining Laura Ballance, Stacey had extensive experience working with leading brands in the tech, wine and spirits, and luxury tourism industries. Stacey is a pop culture junkie, and outside of work enjoys spending time with her family and two standard poodle dogs.

Edward

etabakman@lbmg.ca

Eddie is one of LBMG's Senior Account Managers with a passion for writing and media. You will...

Read More

Edward Tabakman

etabakman@lbmg.ca

Senior Account Manager

Eddie is one of LBMG's Senior Account Managers with a passion for writing and media. You will often find him in front of a newspaper, laptop or a smartphone, reading and catching up on the events of the day. Eddie combines these passions with his natural curiosity for business and politics to get his clients positive and constructive news coverage that benefits their organizations. His clients range in both sector and size and he tackles each project with enthusiasm and fervour. Eddie is a graduate from UBC with a Political Science major and International Relations minor. He previously worked at the US Consulate General Vancouver in Public Affairs and at Disney Online Studios Canada in Data Analysis. Outside of work, Eddie is a huge sports fan and an avid traveller.

Steph

stroughton@lbmg.ca

With more than 20 years experience as a journalist and public relations consultant, Steph is a gifted...

Read More

Steph Troughton

stroughton@lbmg.ca

Client Services & Special Projects Manager

With more than 20 years experience as a journalist and public relations consultant, Steph is a gifted strategic communicator who has a track record of influencing opinions and positive outcomes for provincial, national and international projects. Steph spent more than 10 years as an award-winning reporter, working with countless community influencers and telling stories that directly lead to positive public outcomes. Most notably, her work resulted in the development of a youth outreach group for vulnerable teens threatened by criminal influence. Following her successful journalism career, Steph joined one of the world’s largest forest products scientific research centers where she developed and executed internal and external corporate communications strategies. Her work in coordinating international events and leveraging company brands for Canadian and U.S. companies resulted in national and international recognition. Steph has a degree in leadership communications, a diploma in journalism and certificates in industry specific business. Deadline driven, service-above self single-minded and motivated by delivering unsurpassed results, Steph is committed to living the lesson she tells her two youngest sons – the best way to make a maximum impact in life is to put your values in action. For Steph that commitment means volunteering at her sons’ schools and serving in organizations where she can make an authentic difference.

Keith

keith@lbmg.ca

Ask Keith’s media contemporaries to describe his approach to anything he undertakes and you will hear such...

Read More

Keith Morgan

keith@lbmg.ca

DirectorSpecial Projects

Ask Keith’s media contemporaries to describe his approach to anything he undertakes and you will hear such words as “passion”, “enthusiasm”, “energy and “innovation” used repeatedly. Never in neutral, the Brit trained news guy drives projects as he would a finely tuned car, adding the options and features along the way to make the experience as good as it can be. Indeed, Keith is an innovator in developing editorial content for all media platforms and a master at weaving informative and entertaining material of wide appeal into imaginative revenue generation projects. He began his journalistic career in 1975 as a reporter for his hometown newspaper in Blackpool, England, moving to Vancouver in 1980 where he began a 32-year-career with The Province/Vancouver Sun. Latterly he created such highly profitable and readable specialty sections at the papers as Driving and Sunday Homes. The multiple-award-winner broadened his media experience by authoring two books, making regular TV appearances, hosting talk shows in Vancouver and Kelowna and writing and executive producing The Province Road Test quiz show for prime time TV. Away from the day job, Keith has donated his creative abilities in support of the Coast Foundation’s Courage to Come Back Awards, the United Way and the Christmas Bureau.

Grace

gchiu@lbmg.ca

Grace is a strategic and effective marketing and events professional known for her ability to develop, execute...

Read More

Grace Chiu

gchiu@lbmg.ca

Advertising and Promotions Manager

Grace is a strategic and effective marketing and events professional known for her ability to develop, execute and report successful results on creative marketing and brand activation plans. Grace has previously worked for the Vancouver Canucks, Vancouver Whitecaps FC, VANOC, Bell Media and the Canadian Cancer Society. Grace has experience working with a diverse range of clients from the food & beverage industry, hospitality, finance, retail, transportation and health care sector. Her diverse background in sports marketing, non-profit and radio brings a new dynamic to LBMG.

Grace holds a Bachelors degree in Communications from Simon Fraser University and is currently pursuing her MBA at Trinity Western University. When she is not at the office, Grace enjoys working out and a nice glass of wine…or two!

Grace

gmcrae@lbmg.ca

Grace is an online promotions and marketing whiz, experienced in writing for a wide variety of platforms...

Read More

Grace McRae-Okine

gmcrae@lbmg.ca

Account Coordinator

Grace is an online promotions and marketing whiz, experienced in writing for a wide variety of platforms and an extensive breadth of audiences. Most recently working as the Social Media Manager for one of Vancouver’s most respected concert promotions companies, Grace is passionate about crafting creative and effective campaigns for each unique client. Grace holds a Bachelor of Sociology from the University of British Columbia, and remains deeply involved in Vancouver’s independent art and music communities ever since leaving the student radio station CiTR 101.9FM as President in 2008. You’ll find her most weekends at a concert, a scary movie, or soaking in whatever sun she can find while exploring Vancouver’s beautiful parks and beaches.

Megan

mfortune@lbmg.ca

Megan originally hailing from Dublin, Ireland is one of the Account Coordinators here at LBMG. With a...

Read More

Megan Fortune

mfortune@lbmg.ca

Account Coordinator

Megan originally hailing from Dublin, Ireland is one of the Account Coordinators here at LBMG. With a background in Event Management and Public Relations, she is used to dealing with all things media and coordinating logistics on large, complex events. Megan most recently worked for a music PR firm in New York City, and for Ireland’s second largest festival as an Event Coordinator and PR and Marketing Assistant.

Megan holds a Bachelors degree in Business and Arts Management from IADT (Dublin). In her spare time she likes to bake, attend concerts and music festivals, and discover more of beautiful BC.

Sam

sparrett@lbmg.ca

Sam is a graduate of Simon Fraser University with a Major in their exceptional Communications program and a...

Read More

Sam Parrett

sparrett@lbmg.ca

Account Coordinator

Sam is a graduate of Simon Fraser University with a Major in their exceptional Communications program and a Minor in Publishing. Currently she is continuing her desire for learning at BCIT in their Marketing program with a discipline in Communications.
Sam has gained a variety of real life and work experiences- ranging from social Marketing, to education and customer service, to live event management and Public Relations. She is a quick learner with a passion for creative thinking.       She is obsessed with everything Vancouver… in her spare time you’ll find her concert hopping, walking along the seawall and trying out the different food Vancouver has to offer.

Lisa

lbeaton@lbmg.ca

More information coming soon.

Read More

Lisa Beaton

lbeaton@lbmg.ca

More information coming soon.

Our Mission

To engage audiences, share stories and inform opinions that enhance our clients’ brands and helps them achieve their business objectives.

How we give back

At LBMG we believe strongly in giving back to the communities where we live, work and play. Every year we donate up to $100,000 of our time and resources to organizations who are working to make lives better for Canadians. From mental health awareness and access to housing to anti-bullying initiatives and fighting poverty, we feel strongly about using our storytelling skills to inspire, educate and drive awareness.

We work with registered non-profit organizations, and we ask that you have the basic people, plan and funding to make your social change dream a reality when you come and talk to us. We will work with you to help make sure you are telling the right stories in the right places.

Share your vision with us about how you want to make change for the better by filling out our application here. We’d love to hear from you.

Organizations we've supported include:

  • Courage to Come Back Awards
  • Coast Mental Health Society
  • Bullying Ends Here
  • National Photographers Association of Canada
  • We Live Here. We Give Here
  • Surrey Memorial Hospital Foundation
  • Skawachays Lodge Project

Careers

We’re a growing agency and always looking for talented and dynamic individuals who are passionate about public relations communications and advertising.

If you’re interested in joining our team, please send your cover letter and resume to: info@lbmg.ca.

RECENT JOB POSTS